Tuesday, February 12, 2013

Response to Ariana Barone

I believe that flash mobs are a great idea for advertising. They are different then a regular commercial, grabbing the viewers attention even if they are not interested in the product. Even if someone doesn't enjoy regular advertisement, chances are they are still going to pay attention to a flash mob. It is a fun way to get people involved in a product and make them excited for it! People would rarely forget a flash mob, making them remember the product that was getting advertised during a flash mob.

Generation Y

"Generation Y"is the generation for adults and some teenagers who were born between 1979-1994. We are said to spend over 200 billion dollars annually all together and, spend about 10 trillion dollars in a life time. This is extremely high and makes our generation one of the largest groups that markets are trying to reach. They depend on us to make the newest product take off. People in this generation are buying big ticket items such as cars, homes, computers, and cell phones. We are willing to spend an extreme amount of money to have the newest toy available. We have grown up in a the time of a large rise in technology and, we begin to think we can not live without it. We are said to be the most diverse of the generations and the biggest, researchers believe that this makes up more accepting and willing to try new things.

Do you find yourself in need of a constant new item or toy? Do you find yourself to be a big spender or saver?

Response to Allison Ray

I do agree with Allison that customer satisfaction has little to do with the actual product the consumer is receiving. I also worked in retail for the majority of my teenage years. I found that customers were the happiest if we helped them with something, or even allowed them to return an item for a new one. The attitude of the customers rarely relied on the products that the company was selling. The customer always became very upset or defensive if a store employee treated them poorly. The actual product we were selling was rarely brought up in customer satisfaction issues.