"Generation Y"is the generation for adults and some teenagers who were born between 1979-1994. We are said to spend over 200 billion dollars annually all together and, spend about 10 trillion dollars in a life time. This is extremely high and makes our generation one of the largest groups that markets are trying to reach. They depend on us to make the newest product take off. People in this generation are buying big ticket items such as cars, homes, computers, and cell phones. We are willing to spend an extreme amount of money to have the newest toy available. We have grown up in a the time of a large rise in technology and, we begin to think we can not live without it. We are said to be the most diverse of the generations and the biggest, researchers believe that this makes up more accepting and willing to try new things.
Do you find yourself in need of a constant new item or toy? Do you find yourself to be a big spender or saver?
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