Specials

Restaurant specials have always been something that restaurants used as an incentive. Specials can help both the consumer and the business. The business is getting rid of food that dose't have much time left on the shelf and customers get to spend less. I went to a restaurant recently and noticed how descriptive and extravagant the specials sounded. The specials seemed to have more detail then anything else on the menu. Once I realized this I thought of other restaurants I had been too in the past and how they seem to do the same thing. My mother was with me and already knew what she wanted to order. When she heard the specials she changed her mind. The detail of what was going into her dinner made her more attracted to the special meal. Do you think specials have so much detail because they want to attract the customer? Or do you think it has to do with something else?