For another class I am writing a paper on Dove's campaign against the Victoria Secret's Campaign. Both of these campaigns are about women feeling good about themselves. The main artifact of both of these is a poster of women with little to no clothing on being happy in their own skin. The Dove on has women of all shapes, sizes, and colors making them look like an average women. On the top of the poster it says "Dove Real Beauty Campaign". The Victoria Secret's campaign has their models as the women in the poster saying they love their bodies as well. On the top of their poster it says "Victoria Secret Love My Body Campaign". Both of these campaigns are used to make women buy their products because they believe they will either "feel real beauty" or "love their body" after using these products.
When a company uses something like this in advertisement do you feel you are more likely to purchase it?
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