Youtube Commercials

Youtube has become one of the most popular websites. It is extremely well known and some people are on it constantly. The other day my friends and I were on youtube and found a commercial for Internet Explorer. The commercial talked about Generation Y and how we have changed over the years. We loved the commercial because it highlighted our childhood games and toys in a quick 5 minute video.  It made us remember things that we had forgotten about. We became completely engrossed in the video and had no idea it was even a commercial until the very end. I overheard one of my friends saying "Wow, that was the best commercial I have ever seen. That is such good marketing!" I thought about this after and really believed what a great marketing strategy it was. They didn't talk about the internet they talked about changes. In the end they linked Generation Y's changes to Internet Explorers changes. Most of us are Mac users and it made us think about Internet Explorer more then we normally have. I believe this was a great new way to do marketing and targets the perfect target market for this product. 

http://www.youtube.com/watch?v=qkM6RJf15cg&noredirect=1

Do you believe that youtube commercials are more effective now then television commercials are?