Product red is a company that has been going on for the past couple of years. It's goal is to not only spread AIDS awareness to young adults but also to raise money for current AIDS patients. Product red has signed with many different companies such as American Express, Apple, Coca-cola, and Converse. Different items that companies distribute that have the (RED) logo one them will help people from all over the world fight AIDS. This logo has become so large that people from everywhere are starting to know what it means. The marketing behind this is extremely smart. Product red signs with companies that are currently popular in the main stream. This causes many young adults to use this logo as a fashion statement as well as a form of philanthropy. Product red also makes sure people know that 100% of the proceeds go AIDS patients. Other companies who have tried something such as Product red have a difficult time admitting how much of the money is going to the actual cause. Product red also has a mission statement that makes the customer feel determined and worthy. The mission statement talks about how we need to push our generation to be an AIDS free one. It also gives statistics on how many children and adults suffer from this illness. Would you be willing to pay extra for a (PRODUCT) RED item or not? Why or why not?
http://www.joinred.com/aboutred/the-red-manifesto/
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