Response to Allison Ray

Do you buy Fiji water or Smart water over a brand like "Cumberland Farms Natural Spring Water?" Even though it is more expensive, why would you buy it?

When I go to cumberland farms or other stores to buy bottled water I usually find myself getting the more expensive one. Truthfully, I am unsure as to why I do this. I think most of the time I am in a hurry or barely thinking about which water I am grabbing for. I believe that automatically I go to grab the brightest colored bottle. My roommates buy the most expensive bottles of water claiming it "taste" better then other water. In the end water is water but still we believe this extremely expensive water should magically taste better. 

Dove Marketing

For another class I am writing a paper on Dove's campaign against the Victoria Secret's Campaign. Both of these campaigns are about women feeling good about themselves. The main artifact of both of these is a poster of women with little to no clothing on being happy in their own skin. The Dove on has women of all shapes, sizes, and colors making them look like an average women. On the top of the poster it says "Dove Real Beauty Campaign". The Victoria Secret's campaign has their models as the women in the poster saying they love their bodies as well. On the top of their poster it says "Victoria Secret Love My Body Campaign". Both of these campaigns are used to make women buy their products because they believe they will either "feel real beauty" or "love their body" after using these products.

When a company uses something like this in advertisement do you feel you are more likely to purchase it?

Response to Will Redding

Do you think this is a good market strategy for Best Buy? Do you think this policy will help with Best Buy's poor stock performance?


After reading Will's post I believe Best Buy is using the right marketing strategy. They are currently working harder to make their customers base larger. This idea of matching prices will cause more people to go there. I think that this is a very smart idea. In the long run I believe they will gain money because they will have more people coming to them. 

Different Advertisements

Have you ever noticed when you go on websites like Facebook, Twitter, Instagram and other social networks there are advertisements that are related to things you are interested in. Recently, I have noticed this more then normal. Websites I have been on to online shop are showing up under these social networks. If the website has a sale or a new item I instantly know about it because of this. This form of advertisement is different then ones we have done in the past. We are no longer only using commercials and billboards to learn about new items we are interested in. We have these on are pages that are literally focused on our own interests. Do you believe this form of advertisement is better then other forms?

Response to Caitlyn Croasdale

Caitlyn talks about how Walmart stocks have gone down. She asks the reader if they believe this is because people are trying to buy more locally. I believe that could be part of it but not the whole thing. It is no secret that Walmart has a terrible reputation. I think that many people still shop there because it is cheap for household items and other products. I just think people don't want to stop supporting them  by buying stock within Walmart. I believe because a lot of people still do not have jobs, Walmart has nothing to worry about because of their extremely cheap products.

Advertising in Movies

In many movies different companies show their label to reach their target audience. For example in class this week we watched a part of The Breakfast Club. At one point in this movie a Coca-Cola can is shown a few different times. It made me wonder how much Coca-Cola was paying to have this viewed in the movie. It also caused me to wonder if this was a successful way to advertise a product. Do people really pay attention to this in movies? I had never noticed that companies do this until someone pointed it out to me. Once someone did I was surprised at how much I noticed different products featured in movies. When a company uses a billboard, commercial, or other standard type of marketing it usually explains the product. The actors in the movies never really explain the product. All of the actors in The Breakfast Club did not mention the fact that they were drink a Coke. Do you believe that companies should continue to feature products in movies? Or would it be better for them to save money to use towards more standard versions of advertisements?

Response to Vinny Frasco

Vinny asked the question: If you are a new customer and weren't told the personal trainer helping you is pregnant, do you believe it is false advertisement?

I believe that to a point this can be false advertisement. Personal training is something that is usually pretty expensive. A lot of the training is hands on and this might become difficult for the trainer to do this to the best of her ability. I believe that if I was spending a lot of money on something I would like to know if something was going to effect my training down the line. For example what happens once the trainer has her baby? As the person who is getting trained, would I be getting a new trainer who would have to get to know me. I would be unsure about this and think that it would make me pick a different gym to go to in order to avoid this problem and delay.