Thursday, February 21, 2013

Response to Julianne Braverman

Do you think that you would be able to give up your cell phone for a day? A week and be able to get through the few days not being connected at all time?

Personally, I do think I would be able to give up my cell phone for a day. I am not as big as a cell phone user as most of my friends are, they are constantly yelling at me for taking to long to text back or call back. I lose my phone constantly and never really care where it is. It's sometime relaxing to have a day off from being constantly connected to everyone. Still, I think I couldn't go much longer then a few days. I believe that our generation has a hard time not being constantly connected because it is the way we grew up. We have all had cell phones glued to our hip since we were about 13. Although it seems like too much I don't believe any of us could go a long time without being connected.

Super Bowl Ads

Super Bowl advertisement is one of the most popular times for marketers to show off the newest products they have. Millions of people from all over America are glued to the television for roughly three hours. Some people even watch the Super Bowl just for the funny commercials that they have never seen before. They are normally extremely witty and have great visuals for the audience to enjoy. Most of them are related to car companies, alcohol companies, or chip and other junk food. Viewers who are watching the Super Bowl are the perfect target audience for these items. Still its costs millions of dollars to show these commercials during this time. It is an extremely higher price then a regular commercial that people will see as well. Knowing how many people watch the Super Bowl commercials would you be willing to pay that much extra for a few seconds with that many viewers?

Tuesday, February 12, 2013

Response to Ariana Barone

I believe that flash mobs are a great idea for advertising. They are different then a regular commercial, grabbing the viewers attention even if they are not interested in the product. Even if someone doesn't enjoy regular advertisement, chances are they are still going to pay attention to a flash mob. It is a fun way to get people involved in a product and make them excited for it! People would rarely forget a flash mob, making them remember the product that was getting advertised during a flash mob.

Generation Y

"Generation Y"is the generation for adults and some teenagers who were born between 1979-1994. We are said to spend over 200 billion dollars annually all together and, spend about 10 trillion dollars in a life time. This is extremely high and makes our generation one of the largest groups that markets are trying to reach. They depend on us to make the newest product take off. People in this generation are buying big ticket items such as cars, homes, computers, and cell phones. We are willing to spend an extreme amount of money to have the newest toy available. We have grown up in a the time of a large rise in technology and, we begin to think we can not live without it. We are said to be the most diverse of the generations and the biggest, researchers believe that this makes up more accepting and willing to try new things.

Do you find yourself in need of a constant new item or toy? Do you find yourself to be a big spender or saver?

Response to Allison Ray

I do agree with Allison that customer satisfaction has little to do with the actual product the consumer is receiving. I also worked in retail for the majority of my teenage years. I found that customers were the happiest if we helped them with something, or even allowed them to return an item for a new one. The attitude of the customers rarely relied on the products that the company was selling. The customer always became very upset or defensive if a store employee treated them poorly. The actual product we were selling was rarely brought up in customer satisfaction issues.

Thursday, February 7, 2013

Question One


 Markets are currently giving people too much of a variety, making it extremely difficult to shop for just one item. For example, think of a clothing store in mall such as J.Crew. They give you a variety of about twenty-five over priced shirts, in this economy you know you can only buy one.  Eventually store such as J.Crew will not be making a profit, some might not even be breaking even. When this happens stores will be forced to close down causing a large amount of job losses and will vastly affect the market.
        I believe that this is going to happen in the very new future. It is not uncommon to here about how much the market for cars, and clothing has decreased during the years. Eventually, it will decrease to such a small amount companies will no longer be able to stay a float. For example it was only 5 years ago that GM, Ford, and Chrysler asked for a $34 million dollar bailout so they could avoid bankruptcy.  They will be forced to lay off jobs and sell items at an extremely reduced rate. This happens because we have too much to chose from. If we have a few clothing stores with different likely priced clothes the market would do better. Do you believe that giving people a smaller amount of options will make the market go up or down?

Response to Caitlyn Croasdale

After reading Caitlyn's blog about "Horse DNA in Meats" I was concerned. I agreed with her about the concern for different illnesses consumers could catch on top of the ones already recognized. Caitlyn asked towards the end if the reader believed that this company should still be allowed to produce meat anymore. My answer to that question would be no. Even if they got rid of the meat and passed health codes it would still be too much of a risk. If they were so careless before I believe that they would become careless again making the consumer open to pathogens. I also believe that food industries should not get a second chance when it comes to issues such as this. Different illnesses found in food can kill someone. If a company is careless about this hundreds of people could die without the company even realizing.